Tuesday, 9 May 2017

Mock Tuesday 9th May


 
01 - How is the sexuality constructed in this clip?
  • Camera shots, movement and composition
  • MES
  • Sound
  • Editing
 


02 - Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studied.



Friday, 5 May 2017

Generic Connotations of Elements AND Key Terms

These are a list of generic terms and possible connotations of some of the most common elements used when constructing a representation.  

NOTE: Please don't use these generically as they still have to be applied to whatever representation the question asks.


CAMERA

Types of shots

CU: Normally used to draw audiences closer to reactions/emotions key characters are feeling or highlight what is happening.  This could be used to encourage or challenge stereotypes.  For example:  a CU of the "traditional man" becoming emotional when watching a movie with his wife could be challenging his stereotype.

MS or Head and Shoulder shot: Normally used to involve the audience within a scene, perhaps in the middle of a conversation between characters.  For example: A shot-reverse-shot editing combination, filming a conversation between a man and a woman happily having dinner at a restaurant, using low key lighting and a non-diegetic sound of slow romantic music, could be used to create a preferred reading that they are on a date.

LS: Normally used to establish where the scene takes place.  It could construct a positive or negative representation of the location the scene takes place in.  For example: A LS of a decaying prison building using low key lighting could connote that the kind of criminals inside are the worst of the worst.  An LS of a beautifully decorated house lit using high key lighting could connote that a happy family lives in there.

Wide shot: Essentially a very LS.  This could be used to establish a location or to emphasise isolation of a single figure.

High-Angle shot: Makes characters look vulnerable and weak/powerless.  It could be used to challenge of encourage stereotypes.  For example: A high angle shot looking down to an MS of a prisoner from a warden's POV could connote that the prisoner is powerless in relation to the warden.

Low Angle shot: Makes characters look powerful, in control and/or dominant.  For example: A low angle shot looking up at the warden from the prisoner's POV could connote that the warden is more powerful than the prisoner.

Hand Held shot: the camera is not on a tripod, which creates a feeling slight shakiness.  Usually used to position the audience within a scene (POV) or to add energy to a moment.  For example: a frantic scene in which a prison riot breaks out could be filmed using hand held camera to encourage the stereotype that fighting is dangerous.

Rule of thirds: States that there needs to be space in front of the characters depending on where they are positioned within the frame... if they are framed to the right, they should have space on the left. When a character is framed in the middle it usually connotes that they are either addressing a large group of people (usually breaking the forth wall - classic presidential shot) or they are very important within the scene.

Tight Frame: Describes a shot is composed with the person or object given very little space around them.  Usually connotes that the person is either trapped within a situation or that they are very important.  For example: If a teacher is having a go at a student we might use a tight frame in a CU of the student's face to symbolise that he is feeling very uncomfortable in a situation he can't get out of.

Soft focus: Creates a hazy light around the subject.  Usually connotes romance.

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Camera movement

Pan: Camera moves gently 180 degrees across the subject in a horizontal plane.  Usually used to follow an "important" action within a scene.  For example: We see a CU of leather boots walking across a classroom as the camera follows with a pan, this could connote that the person wearing the boots is important in the scene.

Tilt: Camera moves vertically up and down from a fixed position.  Usually used to follow an important action within a scene.  For example: We see a CU of rose falling from a desk as we follow it with a tilt, this could connote that a relationship is about to end.

Zoom: Used to get closer or further away from the subject.  Usually used to enhance importance to a subject or to something they are saying or doing.





EDITING

Cut: The move from one shot to another.  You need to use this term in your answer when you're writing about the scene... "we then cut to...".  Just by using the term you're already addressing editing elements in your answer.

Dissolve: This happens when one shot dissolves into another.  This is normally used to connote the passing of time.

Fade: This happens when a shot disappears into a black or white screen.  A fade to black usually connotes the end of a situation.  A fade to white normally suggests a dream sequence.

Montage: Series of shots edited together to show passing of time.  Usually accompanied with music.  Famous example is in the movie Rocky when he is training and getting better before his fight.

Parallel Action/editing: used to show two or more scenes happening at the same time.  It could be used to connote that both activities are as important as each other to the narrative.

Quick editing: A range of quick shots cut together could connote that the action being filmed needs to happen quickly.  For example: students hiding something from the teacher before the teacher comes in the classroom, if this is done using quick editing then it connotes urgency.

Slow motion: A technique that slows down the footage.  This is normally used to emphasise that the action taking place is important.  For example: an old man walking in the street trips over and falls, if filmed in a slow motion this could connote that his fall will be fatal to him.

Fast motion: A technique that speeds up footage.  Normally used to compress time within a shot.  A car travelling fast through the streets of London from a Bird's Eye View shot can connote that the car is in a rush.

Shot-reverse-shot: Technique used when a conversation is taking place between two or more subjects.  This in itself just positions the audience in the middle of a conversation but when edited quickly this could construct other connotations - see quick editing.



MISE-EN-SCENE

High Key Lighting – A bright and well lit scene with very few shadows.  Often used to make a location or character seem friendly, happy, safe.  

Low key Lighting – a dimly lit scene with lots of shadows.  Often used to make a location or character seem shady, untrustworthy, dangerous, unsafe. 

Body Shape and Language – the way a character’s body looks and the way they hold their body eg confident, slumping down, covering from someone, etc.  It tells us what type of person they are and how they feel about others.  For example: The old teacher standing around taking to students with his hands in his pockets connotes that he is in control of a situation.

Facial Features and Expression – the way a character’s face looks and shows emotion.  For example a shocked expression, sadness, a look of love.  You can also comment on the way they look, such as an interesting feature such as bad teeth, small, squinty eyes, etc.  It tells us what type of person they are and how they feel about others.

Props – Items a character possesses or picks up eg a gun or a bunch of flowers etc.. They can tell us lots about what type of person someone is.

Costumes – clothes a character is wearing.  You could comment on the style, shape, choice of item, colour, etc.  They can tell us lots about a character, what type of person they are, how they are feeling etc.  For example a floaty dress might represent someone as being traditionally girly.  A policeman’s uniform might represent someone as having authority and power.  Baggy, shapeless clothes might suggest someone is shy, where as tight clothing might suggest they are confident and flirtatious.

Hair & Make Up – the appearance of the hair of a character and the cosmetics a character might be wearing such as lipstick, a skin head etc.  They tell us things about the character.  For example a woman wearing very little make up might be seen as being very naive and innocent.

Voice / Tone – The way a character speaks tells us a lot.  Someone who stutters might be nervous.  Someone who shouts may be angry and powerful.

Colour – Colours in a scene often represent things.  Red can represent anger, passion, danger, love.  Blue can seem calm and peaceful, sometimes sad.  You must pick the most appropriate meaning for the scene.

Location – A place where the scene is set.  A location can tell us lots about the people in it.  For example a dirty, bloodstained basement could signify that a character was a villain or up to no good.  A messy bedroom might signify that the character who owned it was disorganised.  Don’t forget to look out for how a character reacts to their location as well (eg if they are comfortable there or not)  

Breaking the Fourth Wall (Direct Address) – Describes a time where a character may look directly at the camera and speak to the audience.  This is highly unusual but can be seen regularly in shows like Malcolm InThe Middle and House of Cards.  This is designed to emphasise that character as the most important, as powerful, and as someone we should be siding with as it helps us feel like we are “one of them” and as though we are one of their friends. 

How is Age represented in this clip?

https://www.youtube.com/watch?v=B-_Z7CNG_pQ


Using Camera, Editing, Sound and MES...



Your own structure for Section A

Made with Padlet

Tuesday, 2 May 2017

Question 1s samples

Please post in the comment box below your own question.  This will be shared in the class and someone else will have a go at answering them.